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Question: How can I get my clients to decide on hair color alternatives that suit their style?
Answer: Build a small coloring service by starting with the ready grey clientele: use permanent colors, lifting the base color one or two shades lighter and toning the grey to create a natural effect. The next step is to introduce permanent colors to the other clients. By using a color two or three shades lighter than their base color you can alter the tone drastically without much of a shade change. Remember to explain the importance of returning to the salon every month for a touch up, and the prices involved.
Promote highlighting, which is ideal for the client who wants a new look without returning to the salon every three to four weeks. Don’t forget those semi-permanent colors that are great for those clients that want a change but not a permanent change.
Color conditioners or herbal colors can also achieve the look of change with out the responsibility of a deep color change. Semi permanent colors are also extremely successful for introducing younger clients to color.
Remember that you are the professional, have total faith in your own ability to make decisions about hair color.
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