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Question: What Clairol hair color is system is normally used in salons? Is there an exclusive Clairol hair color line for professionals?
Answer: In my opinion, the hair color line of product is not as important as the hair colorist’s expertise and experience with the product. It would be easy to assume that all hair color products are the same and that if you know coloring than any product will do.
That all may true in a sense; hair color is just hair color after all. If we get technical and we can, than we would see that in essence the brand of hair color that is chosen for exclusivity in a salon affects the type of customer attracted and the price set.
History of Clairol
Clairol hair color is one of the pioneers of the industry and with that resume comes a heavy load. People are always looking for the new and innovative. Salons want to be the first to introduce new lines and new methods of color styles. Unfortunately Clairol has ventured so deep into the mass market that even though it is a great and proven hair color, it has greatly loss its status among the die hard salon goers who want to pay a lot of money for a new product just because it’s new and not so much because it’s great. Salon owners have known about this fetish for a while and if you own a salon that charges $100.00 and up for a simple retouch, than you know what I mean.
Is it Exclusive?
Now back to your question about exclusivity. Clairol does have a salon exclusive line except it isn’t so exclusive because any one can buy it at the beauty supply stores like Sally’s and others. This Clairol hair color is however an excellent brand and its reputation precedes it now matter where you go. I would suggest that if the Clairol line is what you prefer for what ever reasons such as reliability, accessibility, convenience, or demand than educated your clients about Clairol’s great history and flawless results. Educate your self and your employees as much as you can about the line and charge appropriately. Clairol is a great product!
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